JCO

	The Walchli Tauber Group, Inc.
	JOURNAL OF CLINICAL ONCOLOGY
	*2008 Advertising Rates*

		Staff
		Display Rates
		Insert Rates
		Insert Specifications
		Mechanical Requirements
		Digital Advertising
		Issuance and Closing
		Editorial
		Circulation & Demographics
		Classified Advertising
		Insertion Order Form
		Research
		Display Rate Card - PDF Printable Version
		Classified Insertion Order Form
		Request a Media Kit

STAFF

Advertising Representative:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road., Suite 201, Bel Air, MD 21015
Phone: 443-512-8899
Fax: 443-512-8909
Gary Walchli - Ext. 102; Email: gary.walchli@wt-group.com
Steve Tauber - Ext. 103; Email: stephen.tauber@wt-group.com
John Malamphy - Ext. 104; Email: john.malamphy@wt-group.com
Ad Production:
Roland Keve - Ext. 101; Email: roland.keve@wt-group.com

Publisher

Terry Van Schaik
American Society of Clinical Oncology
330 John Carlyle Street, Suite 300
Alexandria, VA 22314
Tel: 703-519-1435
Fax: 703-518-5094

Availability of Mail List:

Infocus Marketing, Inc.
DeAnna Hatcher
List Manager
4245 Sigler Road
Warrenton, VA 20187
dhatcher@infocusnet.com
Phone: 800-708-5478 x 3251
Fax: 866-708-5478

DISPLAY RATES

Earned Black & White Rates

1x 6x 12x 24x 36x 48x 60x 72x 96x

Full Page $3,115 $3,015 $2,950 $2,835 $2,730 $2,680 $2,625 $2,595 $2,525

1/2 Page $2,035 $1,900 $1,865 $1,815 $1,780 $1,710 $1,680 $1,675 $1,590

1/4 Page $1,250 $1,175 $1,145 $1,120 $1,095 $1,065 $1,035 $990 ----

120x 144x 170x 194x 216x 242x 268x 450x

Full Page $2,490 $2,455 $2,380 $2,345 $2,310 $2,270 $2,245 $2,025

1/2 Page $1,555 $1,535 $1,505 $1,480 $1,450 $1,430 $1,405 $1,265

1/4 Page ---- ---- ---- ---- ---- ---- ----

COLOR

In addition to earned black-and-white rates.

Standard $980

Matched $1,055

3/4-Color $2,650

Bleed: No charge

INSERT RATES

Insert Rates

1x 6x 12x 24x 36x 48x 60x 72x 96x

2-Page Insert $7,325 $7,090 $6,940 $6,685 $6,425 $6,300 $6,180 $6,110 $5,930

4-Page Insert $14,650 $14,185 $13,885 $13,370 $12,855 $12,595 $12,360 $12,210 $11,870

120x 144x 170x 194x 216x 242x 268x 450x

2-Page Insert $5,850 $5,785 $5,605 $5,515 $5,430 $5,345 $5,280 $4,820

4-Page Insert $11,695 $11,565 $11,205 $11,030 $10,860 $10,690 $10,560 $9,640

Back up Rates Per Page: One-half earned B/W page rate

Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.

Special Handling Charges: For unusual insert handling, rates upon request

Effective Date & Discounts

Calendar Year January-December 2008

Effective Rate Date: January 2008

Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.

Incentive Programs*:

Full Schedule Incentive - For the advertiser that advertises in all 36 issues, a 30% discount will be applied to the cost of each ad.

24 Time Incentive - For the advertiser that advertises in 24 issues, a 25% discount will be applied to the cost of each ad.

12 Times Incentive - For the advertiser that advertises in 12 issues, a 10% discount will be applied to the cost of each ad.

* Incentive programs are not combinable.

Special Positions (Non-cancelable, 10% penalty applied)

Non-cancelable. Add to earned black-and-white rate (Color additional)

2nd Cover 50%

3rd Cover 25%

4th Cover 50%

Page Facing First Text 30%

Page Facing Contents 30%

Page Facing Preview Contents 10%

Journal Mark®

Rates upon request.

INSERT SPECIFICATIONS

2-Page Insert: 8-3/8" x 11-3/16"

4-Page Insert: 17" x 11-3/16"

Stock: 80lb text

Quantity: 35,000

Trimming: 3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert.

Larger sizes upon request.
Inserts to be supplied folded

Copy Clearance: All inserts are subject to approval by the American Society of Clinical Oncology. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.

Shipping: Advertising contracts, insertion orders and all materials pertinent to Journal of Clinical Oncology:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Phone: 443-512-8899
Roland Keve - Ext. 101

Ship Inserts To:

Journal of Clinical Oncology
(Month & Quantity)
c/o Cadmus Journal Services
500 Cadmus Lane
Easton, MD 21601-0969

MECHANICAL REQUIREMENTS

Ad Sizes (width x depth)

Ad Sizes Bleed Sizes

Width Height Width Height

Full Page 7" 10" 8-3/8" 11-1/8"

1/2 Page (Horizontal) 7" 4-7/8" 8-3/8" 5"

1/2 Page (Vertical) 3-3/8" 10" 4-1/8" 11-1/8"

1/4 Page 3-3/8" 4-7/8" ---- ----

Final Trim Size: 8-1/8" x 10-7/8"

Journal Trim Size:

Journal trims 3/16" off top, 1/8" bottom, gutter and outside edge

Live matter should be kept to a minimum of 1/2" inside trimmed edges, and a minimum of 1/2" should be allowed for the bind.

Type of Binding: Perfect

Reproduction Requirements:

The Journal of Clinical Oncology is produced digitally and printed Direct-to-Plate (DTP). Below are acceptable formats, in order of preference for submission of ad material:

PDF - High resolution

EPS/TIFF
With the above formats all fonts and graphics must be embedded, the files must be saved in high resolution and ads must be complete and sized at 100%

QuarkXpress files with all supporting art/fonts.
All digital ads submitted, must be submitted in CMYK. All digital ads submitted must include a press quality proof of the ad and specify if the ad bleeds. Should corrections be required to digital ads submitted, a minimum production fee of $100 will be applied.
Important: All ads require proofs
For additional information on submission of digital ads visit http://cpc.cadmus.com/ads/index.asp

Disposition of Material: Destroyed after one year

DIGITAL ADVERTISING

Banner Ad: $1,500/month (top of page)
Skyscraper Ad: $2,000/month

Specifications:
Banner Size: 728px wide X 90px high
Skyscraper Size: 120px wide X 600 px high
Interlaced, non-transparent gif
5 bit color recommended, but no maximum set
Alternative text: A very short description (less than five words) of the ad for viewers who have image loading turned off or are using a browser that does not display images
Third-party tags, such as Double-Click and Dart currently can only track clicks; they cannot track impressions or serve the ad

ISSUANCE AND CLOSING

Frequency: 36 times (Mails 1^st, 10^th and 20^th of each month)

Mailing Class, Mailing Cover: Periodicals postage, mails polybagged

Display Closing Dates:

Issue Date Issue Space Reservation Material Due Inserts Due

January 1^st JCO 12/3 12/6 12/14

January 10^th JCO 12/7 12/12 12/21

January 20^th JCO 12/21 12/26 1/4

February 1^st JCO 1/4 1/9 1/18

February 10^th JCO Review Issue (Breast Cancer) 1/18 1/18 1/25

February 20^th JCO 1/25 1/25 2/6

March 1^st JCO 2/1 2/6 2/13

March 10^th JCO 2/13 2/15 2/22

March 20^th JCO 2/22 2/27 3/6

April 1^st JCO 3/7 3/10 3/20

April 10^th JCO Review Issue (Stem-Cell Transplantation) 3/17 3/20 3/27

April 20^th JCO 3/27 3/28 4/7

May 1^st JCO 4/7 4/10 4/17

May 10^th JCO 4/14 4/17 4/25

May 20^th JCO 4/25 4/28 5/8

June 1^st JCO 5/3 5/8 5/16

June 10^th JCO Review Issue (Methods/Statistics) 5/16 5/19 5/30

June 20^th JCO 5/26 5/29 6/5

July 1^st JCO 6/6 6/9 6/16

July 10^th JCO 6/13 6/16 6/23

July 20^th JCO 6/23 6/27 7/7

August 1^st JCO 7/7 7/10 7/17

August 10^th JCO Review Issue (Supportive Cancer Care) 7/17 7/18 7/24

August 20^th JCO 7/25 7/28 8/7

September 1^st JCO 8/7 8/11 8/18

September 10^th JCO 8/15 8/18 8/28

September 20^th JCO 8/22 8/28 9/5

October 1^st JCO 9/5 9/8 9/18

October 10^th JCO Review Issue (Translational Oncology) 9/15 9/18 9/25

October 20^th JCO 9/22 9/24 10/3

November 1^st JCO 10/3 10/6 10/20

November 10^th JCO 10/17 10/20 10/27

November 20^th JCO 10/24 10/27 11/6

December 1^st JCO 10/31 11/3 11/14

December 10^th JCO Review Issue (Adolescent & Young Adult Oncology) 11/13 11/17 11/27

December 20^th JCO 11/21 11/27 12/15

EDITORIAL

Bonus Circulation

Issues of JCO will be distributed at the following meetings:

January 10^th & 20^th- ASCO: GI Symposium, January 25 - 27, Orland, FL

March 10^th & 20^th- Society of Surgical Oncology, March 13 - 16, Chicago, IL

April 1^st & April 10^th - American Association for Cancer Research (AACR), April 12- 16, San Diego, CA

May 1^st & May 10^th - Oncology Nursing Society (ONS), May 15 - 18, Philadelphia, PA

May 20^th & June 1^st - ASCO Annual Meeting, May 30 - June 3, Chicago, IL

September 10^th & September 20^th - American Society for Therapeutic Radiology and Oncology (ASTRO), September 21 - 23, Boston, MA

December 1^st & December 10^th - American Society of Hematology (ASH), December 6 - 9, San Francisco, CA

Special Issues

The "Best of JCO" issue will be distributed at the following conventions:

2008 ASCO GI

2008 ASCO GU

2008AACR Annual Meeting

2008 ASCO Annual Meeting

2008 Breast Meeting

2008 ASH Annual Meeting

These special issues will contain only 64 total pages and will be limited to 30 advertising pages. Because advertising is limited, advertising in these issues will be available on a first-come-first-served basis. Editorial content will be directed toward the interests of attendees at each meeting. These issues are not mailed and are distributed on-site only.

The cost for a ROB ad will be a flat rate (B/W or color): $3,500 per page

General Editorial Direction

Journal of Clinical Oncology presents original articles and invited review articles directed to the practicing oncologist, fellows, residents, and researchers

Manuscript Acceptance Rate: 23%

CIRCULATION & DEMOGRAPHICS

Circulation:

Total Paid: 24,129 (Includes 19,995 ASCO Members)

Circulation Verification:

Sworn Statement

Demographics (Membership):

Top Areas of Professional Focus *

General Oncology 7,134

Leukemia/Lymphoma/Myeloma/MDS 5,988

Breast Cancer 5,608

Clinical Trials/Epidemiology 4,061

Gastrointestinal Cancer 3,395

Lung Cancer 3,363

Medical Oncology 2,892

Gynecologic Cancer 1,659

Genitourinary Cancer 1,656

Pharmaceutical/Drug Development 1,473

Board Certification *

Medical Oncology 12,381

Internal Medicine 9,255

Medical Oncology/Hematology 6,250

Radiation Oncology 1,963

Surgery 1,491

Other 1,309

Pediatric Oncology 969

Gynecologic Oncology 644

Laboratory Research 595

Oncology Nurse 241

Primary Practice Setting*

Academic Medical Center/University 10,916

Private Practice (Office or Hospital) 9,641

Training Program 2,785

Pharmaceutical/Biotech Company 2,171

Government Agency 882

Laboratory Research 866

Administration 574

Staff Model HMO 570

* ASCO Membership Survey - August 2007. Based on total number of responses captured, not total membership.

Which 5 Medical Publications Do You Read Most Consistently ***
(Top Ten Listed)

JCO 83.7%

NEJM 70.2%

JAMA 34.6%

IJROBP 29.6%

Blood 28.2%

Annals of Internal Medicine 26.1%

Oncology 24.6%

Cancer 19.7%

The Lancet 9.6%

Seminars in Oncology 7.5%

*** The Matalia Group, July 2003 - based on 320 respondents from an AMA list of Medical Oncologists, Hem/Oncs and Radiation Oncologists

JCO CLASSIFIED ADVERTISING

Classified Line Ad Rates (Each single line ad runs 10 days in print with 10 days online. All line ads are NET rates.)

Word Count 1 print/1 online
(10 days each) 2 print/2 online (Consecutive)
(20 days each) 3 print/3 online
(Consecutive)
(30 days each)

1-100 $535 $965 $1,390

101-200 $695 $1,125 $1,555

201-300 $855 $1,285 $1,715

301-400 $1,020 $1,445 $1,875

Additional options (Additional fees per ad per issue):

Blind Box $45

Bold Type $45

Boxed ad $80

Display Ad Rates

Rate Per Insertion

Sizes (wide/deep) 1 Time 3 Times* 6 Times* Online Addition
(10 days)

Full Page
6.8" x 9.175" $3,025 $2,980 $2,920 $620

1/2 Page (horizontal)
6.8" x 4.45" $1,975 $1,900 $1,850 $415

1/2 Page (vertical)
3.25" x 9.175" $1,975 $1,900 $1,850 $415

1/4 Page
3.25" x 4.45" $1,170 $1,140 $1,115 $205

* Costs are per issue

If you wish to have your display ad included online on the Oncology Career Center, please contact Sandy Bredlow at 443-512-8899 ext. 108.

Color Charges (In addition to black-and-white rates)

Standard Color $950

Matched Color $1,025

3 or 4-Color $2,575

MATERIALS

Display ads should be supplied digitally as high resolution PDF's, Microsoft Word Documents or QuarkXpress Files.

Classified Ads
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Sandy Bredlow: 443-512-8899 ext. 108
FAX: 443-512-8909
Email: sandy.bredlow@wt-group.com

Effective Date & Discounts

Calendar Year January-December 2008

Effective Rate Date: January 2008

ISSUANCE AND CLOSING

Frequency: Three times monthly (36 times a year)

Mailing Class, Mailing Cover: Periodicals postage, mails polybaged

Classified Closing Dates (Completed insertions, ads and payment must be received 1 month prior to requested issue)

Issue Date Issue Closing Date

January 1^st JCO 12/1

January 10^th JCO 12/10

January 20^th JCO 12/20

February 1^st JCO 1/1

February 10^th JCO Review Issue (Breast Cancer) 1/10

February 20^th JCO 1/20

March 1^st JCO 2/1

March 10^th JCO 2/10

March 20^th JCO 2/20

April 1^st JCO 3/1

April 10^th JCO Review Issue (Stem-Cell Transplantation) 3/10

April 20^th JCO 3/20

May 1^st JCO 4/1

May 10^th JCO 4/10

May 20^th JCO 4/20

June 1^st JCO 5/1

June 10^th JCO Review Issue (Methods/Statistics) 5/10

June 20^th JCO 5/20

July 1^st JCO 6/1

July 10^th JCO 6/10

July 20^th JCO 6/20

August 1^st JCO 7/1

August 10^th JCO Review Issue (Supportive Cancer Care) 7/10

August 20^th JCO 7/20

Earned Black & White Rates
	1x	6x	12x	24x	36x	48x	60x	72x	96x
Full Page	$3,115	$3,015	$2,950	$2,835	$2,730	$2,680	$2,625	$2,595	$2,525
1/2 Page	$2,035	$1,900	$1,865	$1,815	$1,780	$1,710	$1,680	$1,675	$1,590
1/4 Page	$1,250	$1,175	$1,145	$1,120	$1,095	$1,065	$1,035	$990	----

	120x	144x	170x	194x	216x	242x	268x	450x
Full Page	$2,490	$2,455	$2,380	$2,345	$2,310	$2,270	$2,245	$2,025
1/2 Page	$1,555	$1,535	$1,505	$1,480	$1,450	$1,430	$1,405	$1,265
1/4 Page	----	----	----	----	----	----	----

2nd Cover	50%
3rd Cover	25%
4th Cover	50%
Page Facing First Text	30%
Page Facing Contents	30%
Page Facing Preview Contents	10%

2-Page Insert:	8-3/8" x 11-3/16"
4-Page Insert:	17" x 11-3/16"
Stock:	80lb text
Quantity:	35,000
Trimming:	3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert.

Issue Date	Issue	Space Reservation	Material Due	Inserts Due

January 1^st	*JCO*	12/3	12/6	12/14
January 10^th	*JCO*	12/7	12/12	12/21
January 20^th	*JCO*	12/21	12/26	1/4

February 1^st	*JCO*	1/4	1/9	1/18
February 10^th	*JCO Review Issue (Breast Cancer)*	1/18	1/18	1/25
February 20^th	*JCO*	1/25	1/25	2/6

March 1^st	*JCO*	2/1	2/6	2/13
March 10^th	*JCO*	2/13	2/15	2/22
March 20^th	*JCO*	2/22	2/27	3/6

April 1^st	*JCO*	3/7	3/10	3/20
April 10^th	*JCO Review Issue (Stem-Cell Transplantation)*	3/17	3/20	3/27
April 20^th	*JCO*	3/27	3/28	4/7

May 1^st	*JCO*	4/7	4/10	4/17
May 10^th	*JCO*	4/14	4/17	4/25
May 20^th	*JCO*	4/25	4/28	5/8

June 1^st	*JCO*	5/3	5/8	5/16
June 10^th	*JCO Review Issue (Methods/Statistics)*	5/16	5/19	5/30
June 20^th	*JCO*	5/26	5/29	6/5

July 1^st	*JCO*	6/6	6/9	6/16
July 10^th	*JCO*	6/13	6/16	6/23
July 20^th	*JCO*	6/23	6/27	7/7

August 1^st	*JCO*	7/7	7/10	7/17
August 10^th	*JCO Review Issue (Supportive Cancer Care)*	7/17	7/18	7/24
August 20^th	*JCO*	7/25	7/28	8/7

September 1^st	*JCO*	8/7	8/11	8/18
September 10^th	*JCO*	8/15	8/18	8/28
September 20^th	*JCO*	8/22	8/28	9/5

October 1^st	*JCO*	9/5	9/8	9/18
October 10^th	*JCO Review Issue (Translational Oncology)*	9/15	9/18	9/25
October 20^th	*JCO*	9/22	9/24	10/3

November 1^st	*JCO*	10/3	10/6	10/20
November 10^th	*JCO*	10/17	10/20	10/27
November 20^th	*JCO*	10/24	10/27	11/6

December 1^st	*JCO*	10/31	11/3	11/14
December 10^th	*JCO Review Issue (Adolescent & Young Adult Oncology)*	11/13	11/17	11/27
December 20^th	*JCO*	11/21	11/27	12/15

	January 10^th & 20^th- ASCO: GI Symposium, January 25 - 27, Orland, FL
	March 10^th & 20^th- Society of Surgical Oncology, March 13 - 16, Chicago, IL
	April 1^st & April 10^th - American Association for Cancer Research (AACR), April 12- 16, San Diego, CA
	May 1^st & May 10^th - Oncology Nursing Society (ONS), May 15 - 18, Philadelphia, PA
	May 20^th & June 1^st - ASCO Annual Meeting, May 30 - June 3, Chicago, IL
	September 10^th & September 20^th - American Society for Therapeutic Radiology and Oncology (ASTRO), September 21 - 23, Boston, MA
	December 1^st & December 10^th - American Society of Hematology (ASH), December 6 - 9, San Francisco, CA

	2008 ASCO GI
	2008 ASCO GU
	2008AACR Annual Meeting
	2008 ASCO Annual Meeting
	2008 Breast Meeting
	2008 ASH Annual Meeting

Top Areas of Professional Focus *
General Oncology	7,134
Leukemia/Lymphoma/Myeloma/MDS	5,988
Breast Cancer	5,608
Clinical Trials/Epidemiology	4,061
Gastrointestinal Cancer	3,395
Lung Cancer	3,363
Medical Oncology	2,892
Gynecologic Cancer	1,659
Genitourinary Cancer	1,656
Pharmaceutical/Drug Development	1,473

Board Certification *
Medical Oncology	12,381
Internal Medicine	9,255
Medical Oncology/Hematology	6,250
Radiation Oncology	1,963
Surgery	1,491
Other	1,309
Pediatric Oncology	969
Gynecologic Oncology	644
Laboratory Research	595
Oncology Nurse	241

Primary Practice Setting*
Academic Medical Center/University	10,916
Private Practice (Office or Hospital)	9,641
Training Program	2,785
Pharmaceutical/Biotech Company	2,171
Government Agency	882
Laboratory Research	866
Administration	574
Staff Model HMO	570

Which 5 Medical Publications Do You Read Most Consistently *** (Top Ten Listed)
JCO	83.7%
NEJM	70.2%
JAMA	34.6%
IJROBP	29.6%
Blood	28.2%
Annals of Internal Medicine	26.1%
Oncology	24.6%
Cancer	19.7%
The Lancet	9.6%
Seminars in Oncology	7.5%

Word Count	1 print/1 online (10 days each)	2 print/2 online (Consecutive) (20 days each)	3 print/3 online (Consecutive) (30 days each)
1-100	$535	$965	$1,390
101-200	$695	$1,125	$1,555
201-300	$855	$1,285	$1,715
301-400	$1,020	$1,445	$1,875

Rate Per Insertion
Sizes (wide/deep)	1 Time	3 Times*	6 Times*	Online Addition (10 days)
Full Page 6.8" x 9.175"	$3,025	$2,980	$2,920	$620
1/2 Page (horizontal) 6.8" x 4.45"	$1,975	$1,900	$1,850	$415
1/2 Page (vertical) 3.25" x 9.175"	$1,975	$1,900	$1,850	$415
1/4 Page 3.25" x 4.45"	$1,170	$1,140	$1,115	$205

Issue Date	Issue	Closing Date

January 1^st	*JCO*	12/1
January 10^th	*JCO*	12/10
January 20^th	*JCO*	12/20

February 1^st	*JCO*	1/1
February 10^th	*JCO Review Issue (Breast Cancer)*	1/10
February 20^th	*JCO*	1/20

March 1^st	*JCO*	2/1
March 10^th	*JCO*	2/10
March 20^th	*JCO*	2/20

April 1^st	*JCO*	3/1
April 10^th	*JCO Review Issue (Stem-Cell Transplantation)*	3/10
April 20^th	*JCO*	3/20

May 1^st	*JCO*	4/1
May 10^th	*JCO*	4/10
May 20^th	*JCO*	4/20

June 1^st	*JCO*	5/1
June 10^th	*JCO Review Issue (Methods/Statistics)*	5/10
June 20^th	*JCO*	5/20

July 1^st	*JCO*	6/1
July 10^th	*JCO*	6/10
July 20^th	*JCO*	6/20

August 1^st	*JCO*	7/1
August 10^th	*JCO Review Issue (Supportive Cancer Care)*	7/10
August 20^th	*JCO*	7/20