COMPLETE 2009 MEDIA KIT (PDF)
		Printable Version of Rate Card (PDF)
		Staff
		Display Rates
		Insert Rates
		On-line Rates
		Insert Specifications
		Mechanical Requirements
		Issuance and Closing
		Editorial
		Requirements for Acceptance of Advertising
		Circulation & Demographics
		Classified Advertising
		Insertion Order Form
		Request a Media Kit

STAFF

Advertising Representative:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road., Suite 201, Bel Air, MD 21015
Phone:  443-512-8899
Fax:  443-512-8909
Gary Walchli - Ext. 102;
Steve Tauber - Ext. 103;

Publisher

American Academy of Pediatrics
141 Northwest Point Blvd.
Elk Grove Village, IL 60007
Telephone: 847-434-8000

DISPLAY RATES 

(Product ad rates only; click here for classified display rates)  

Earned Black & White Rates
	1x	6x	12x	24x	36x	48x	60x	72x	84x	96x
Full Page	$4,015	$3,930	$3,850	$3,790	$3,760	$3,710	$3,680	$3,665	$3,575	$3,550
1/2 Page	$2,725	$2,680	$2,650	$2,580	$2,540	$2,485	$2,455	$2,410	$2,380	$2,365
1/4 Page	$1,950	$1,910	$1,880	-----	-----	-----	-----	-----	-----	-----

COLOR

In addition to earned black-and-white rates.

Standard	$1,035
Matched	$1,195
3/4-Color	$2,715

Bleed: No charge

INSERT RATES  

Insert Rates
	1x	6x	12x	24x	36x	48x	60x	72x	84x	96x
2-page insert	$9,635	$9,440	$9,235	$9,100	$9,025	$8,900	$8,820	$8,680	$8,580	$8,510
4-page insert	$19,270	$18,870	$18,470	$18,205	$18,050	$17,805	$17,650	$17,350	$17,155	$17,020

Back up Rates Per Page: One-half earned B/W page rate

Larger Units, Gatefolds, Tip-Ins, Die Cuts: Rates upon request.

Special Handling Charges: For unusual insert handling, rates upon request.

Business Reply Cards: Earned black-and-white page rate. Only one business reply card is accepted per issue (A business reply card will be accepted when run in conjunction with an advertisement of at least one (1) page. Please check for minimum and maximum sizes, paper stock, and binding requirements.)

Effective Date & Discounts

Calendar Year January-December 2009

Effective Rate Date: January 2009

Agency Commissions: 15% of gross to recognized agencies. Color charges and position charges are commissionable. Insert charges are also commissionable (excluding back-up charges). All extra charges are non-commissionable.

Special Positions

Non-cancelable. Add to earned black-and-white rate (Color additional)

2nd Cover	25%
3rd Cover	25%
4th Cover	50%
First Spread	25%
First Table of Contents	25%
Second Table of Contents	25%
Third Table of Contents	25%

Journal Mark® and Belly Bands

Rates upon request.

ON-LINE RATES

Run of Site:  $60 per thousand impressions
Banner ads will rotate on the following pages - Table of Contents, Past Issues, My Pediatrics, Journal Information, Subspecialty Collections, Most Read Articles, Search and Search Results.  Projected total estimated impressions available per month are 1,000,000

Online Ad Specifications:

Banner Ads:  728px x 90px
Skyscraper:  120px x 600px
Max size:  <64k preferred; <100k limit
File Format:  Flash, Shockwave, Rich Media, GIF, JPEG, HTML Third-Party HTML Code
 

E-mail Alerts:  $1,500 net/month per ad
A banner ad (Leaderboard 728x90 and or Skyscraper 120x600) will be placed at the top of eAlerts sent to those who opt in to the service.  Approximately 35,000 individuals are registered for table of contents, keyword, article citation and other alerts.  Approximately 45,000 eAlerts are sent per month.  Only a GIF or JPEG with one link is acceptable for eAlert advertising

Banner ad rates are net and are not commissionable.

INSERT SPECIFICATIONS

Sizes and Specifications

2-Page Insert: 8-3/8" x 11-1/8"
4-Page Insert: 16-1/2" x 11-1/8"

Larger sizes upon request.
Inserts to be supplied folded

Trimming:
3/16" off top, 1/8" bottom, gutter and outside edge; margin for live matter 5/8" inside all edges of untrimmed insert.

Stock: 70lb. minimum, 100lb. text maximum.

Quantity: 69,000

Copy Clearance: All inserts are subject to approval by the American Academy of Pediatrics. Copy should be supplied to The Walchli Tauber Group prior to printing inserts. Allow three weeks for approval.

Shipping: Advertising contracts, insertion orders and all materials pertinent to Pediatrics:

The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Phone:  443-512-8899
Roland Keve - Ext. 101

Ship Inserts To:

Pediatrics
(Month & Quantity)
c/o Cadmus Communications/Cenveo Company
Attn:  R. Todd Crew
Publisher Service Group
2901 Byrdhill Road
Richmond, VA 23228

MECHANICAL REQUIREMENTS

Ad Sizes (width x depth)   Ad Sizes Bleed Sizes   Width Height Width Height Full Page 7" 10" 8-3/8" 11-1/8" 1/2 Page (Horizontal) 7" 5" 8-3/8" 5-1/2" 1/2 Page (Vertical) 3-1/2" 10" 3-3/4" 11-1/8" 1/4 Page 3-3/8" 5" 4-1/2" 5-1/2" 1/6 Page 2-3/16" 5" 2-1/2" 5-1/2"

Final Trim Size: 8-1/8" x 10-7/8"

Type of Binding: Perfect

Half-Tone Screen Requirements: Covers, inside, 4-color process: 133 line screen, maximum 150

Reproduction Requirements: 

Pediatrics is produced digitally and printed Direct-to-Plate (DTP).  Below are acceptable formats, in order of preference for submission of ad material:

1.  PDF - High resolution 
2.  EPS/TIFF
With the above formats all fonts and graphics must be embedded, the files must be saved in high resolution and ads must be complete and sized at 100%.

 3.  QuarkXpress files with all supporting art/fonts.

All digital ads submitted, must be submitted in CMYK.  All digital ads submitted must include a press quality proof of the ad and specify if the ad bleeds.  Should corrections be required to digital ads submitted, a minimum production fee of $100 will be applied.
Important:  All ads require proofs
For additional information on submission of digital ads visit http://cpc.cadmus.com/ads/index.asp

ISSUANCE AND CLOSING

Frequency: Monthly

Mailing Date and Class: First of the month; Second class mail; in wrappers

Closing Dates:

Issue Date	Space Reservation	Material Due	Inserts Due
January	12/1	12/4	12/14
February	1/1	1/4	1/14
March	2/1	2/5	2/15
April	3/1	3/5	3/14
May	4/1	4/4	4/14
June	5/1	5/6	5/15
July	6/1	6/6	6/13
August	7/2	7/4	7/14
September	8/1	8/5	8/15
October	9/1	9/5	9/15
November	10/1	10/6	10/17
December	11/1	11/5	11/14

EDITORIAL

Special Issues

October - Convention issue for AAP National Conference & Exhibition

General Editorial Direction

Pediatrics is the official publication of the American Academy of Pediatrics and serves as a medium for expression to the general medical profession as well as pediatricians. Pediatrics publishes papers on original research or observations and special feature or review articles in the field of pediatrics and related fields.

Origin of Editorial

All articles are originally submitted and peer-reviewed.

Editorial Acceptance Rate: 25%

REQUIREMENTS FOR ACCEPTANCE OF ADVERTISING

	Below is a partial list of the AAP's Advertisement Acceptance Policies:
	All ads are subject to approval by the American Academy of Pediatrics.  The AAP reserves the right to accept, reject, or cancel any advertisement at any time if it is deemed not to be in keeping with the publication's standards and to evaluate ad copy to ensure that it does not contain false or misleading statements or information contrary to AAP policy.
	All advertisements must clearly identify the advertiser and the product or service being offered.
	All advertisements must be clearly identifiable to the reader as advertisements.
	Drug advertisements must include the full generic name of each active ingredient, and all active ingredients must be listed for nutritional products.  An analysis of contents must be included in advertisements for infant formula.
	Claims that include statistical statements or clinical studies must be based on studies by qualified individuals and documented by specific references to content published in recognized scientific journals. Articles accepted for publication but not yet published may also be used, but the name and date of issue of the journal involved must be furnished.  Statements based on material approved by the FDA for the package insert are acceptable; documentation based on scientific exhibits, personal communications,  are not acceptable; all promotional claims must have complete citations to information to allow readers to critically evaluate the documentation.
	New ads should be supplied to the Walchli Tauber Group two weeks prior to the closing date.  Ads should be emailed to .

CIRCULATION & DEMOGRAPHICS

General Members:	49,093
Resident Members:	10,000
Non-Members:	2,458
TOTAL PAID	61,551

Circulation Verification

Sworn Statement

PEDIATRICS CLASSIFIED ADVERTISING

Classified Line Ad Rates (all line rates are NET PRICE)

A word is defined as one or more letters - with or without punctuation - bound by spaces.  Slashes may be used to combine two words as one, however, if more than one slash is used in a single instance, every two words will be counted as one word.  E-mail, phone and fax numbers are counted as one word each.

Words	Single Publication & Online	Both publication & Online
1 - 50	$540	$810
51 - 100	$730	$1,185
101 - 150	$885	$1,500
151 - 200	$1,065	$1,860
201 - 250	$1,270	$2,265
251 - 300	$1,430	$2,590

 

Additional Options
Boldface	$45 per issue
Boxed ad	$95 per issue
Blind box	$45 per issue

Additional month online:  $375 per month

Classified Display Ad Rates

Online postings at pedjobs.com included in pricing

Sizes (wide/deep)	1 Time	3 Times*
Full page 6 3/4" x 9 3/4 " or 40.6p x 58.5p	$3,785/issue	$3,515/issue
1/2 page (vertical) 3 1/4" x 9 3/4" or 19.6p x 58.5p	$2,350/issue	$2,260/issue
1/2 page (horizontal) 6 3/4" x 4 3/4" or 40.6p x 28.6p	$2,350/issue	$2,260/issue
1/4 page 3 1/4" x 4 3/4" or 19.6p x 28.6p	$1,565/issue	$1,535/issue
1/6 page 3 1/4" x 3 1/4" or 19.6p x 19.6p	$1,305/issue	$1,255/issue

* Costs are per issue

Color Charges

In addition to black-and-white rates:
Standard	$965
Matched	$1,115
3 or 4-color	$2,530

Issuance & Closing

Issuance:  Monthly

Issue	Deadline – Space, copy, payment
January	November 5th
February	December 5th
March	January 5th
April	February 5th
May	March 5th
June	April 5th
July	May 5th
August	June 5th
September	July 5th
October	August 5th
November	September 5th
December	October 5th

 

Payment Information & Terms:

	Ads must be relevant to medicine
	Terms are net; no agency commission
	Visa/MasterCard, American Express and Discover accepted
	Ads must be pre-paid
	No refunds for canceled ads
	Checks to be made payable to:

American Academy of Pediatrics
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015

For additional information contact:

Classified Ads
The Walchli Tauber Group, Inc.
2225 Old Emmorton Road, Suite 201
Bel Air, MD 21015
Rhonda Beamer:  443-512-8899 ext. 106
FAX:  443-512-8909

INSERTION ORDER FORMS

	Display
	Classified